At 7 years old, I made custom keychains for fundraisers and carefully crafted a Freewebs site to market them…to an audience that was mostly my parents.

A bit overkill, but that early instinct to bring ideas to life led me to pursue Global Business and Digital Arts at the University of Waterloo.

I’ve learned to wear many hats – from designing and prototyping products, to experimenting with emerging technologies and leading teams.

Today, I’m most interested in creating both digital and physical experiences – not only designing what people interact with, but also shaping the the strategy and systems behind them.